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Blippar updates to include integration with Facebook and Twitter

Blippar has today launched an updated version of their app, Blippar 1.5, with new features including a refreshed in-app catalogue and integration with Facebook and Twitter.

The new social sharing tool will allow Blippar users to log in to Facebook and Twitter through the app. Users can now like or comment on blipps via Facebook, as well as share links to their favorite blipps on their Facebook profile page or via Twitter.

Ambarish Mitra, CEO of Blippar, said: “Blippar leads the way in building unique and engaging visual discovery campaigns that delight both users and brands alike, and our new update really delivers on both.

"We’ve listened to the requests from our clients and feedback from users, and have added new features and improved existing ones such as 3D modelling, gestures, and accelerometer capabilities. With an enhanced look and feel, these updates provide a more engaging platform for brands and advertisers to communicate with their target audiences.”

Available on Android, iOS, and BlackBerry Z10, version 1.5 will also enable advanced tracking capabilities and user analytics.

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