Tanqueray, the award-winning gin brand from parent company Diageo, has launched a new website designed and built by creative agency Love.
Love’s brief was to create a design that would provide an optimal viewing experience for consumers across a range of devices.
“Tanqueray has always been a benchmark of quality in the world of gin and premium spirits and the website was in need of a full rebuild to match this status,” explained Graeme Rutherford, creative digital strategist at Love.
He said: “The existing site was built back in the days of Flash sites (remember them?) so we were tasked with creating a fully responsive, fully content-managed site – something that would show off their beautiful bottles and serves to visitors on all devices.”
As well as pulling together the Tanqueray social media community – Twitter and Facebook – the website homepage also showcases the range of Tanqueray products with serving suggestions and video footage.
The website is Diageo’s first responsive site for a single brand, with a localised version being launched in the UK, USA and Spain with a separate version for the rest of the world.