The Drum Awards for Marketing Entry Deadline

-d -h -min -sec


By Ishbel Macleod | PR and social media consultant

September 20, 2013 | 1 min read

Save the Children has unveiled a new video, featuring Ellie Goulding track ‘I know you care’ overlayed with images of children in Syria, to highlight the crisis in the country.

Steak is overseeing the planning and buying of online activity to support the campaign, including activity across Spotify, YouTube and 4th Screen.

Ollie Bishop, CEO at Steak, said: “As an agency, we are thrilled to do anything we can to help Save the Children’s efforts during the terrible events in Syria. We hope that the campaign gets the time and attention it deserves from the public and Save the Children can make a real difference to the devastation caused by what is happening.”

The #song4Syria video was unveiled today, with Ellie Goulding and Universal donating the track and all net profits to Save the Children.

Save the Children Ellie Goulding Syria

Content created with:


STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who saw the need for a specialist digital agency that understood marketing and technology – and could talk the language of both worlds to help brands increase their online presence. Today the STEAK Group brands, STEAK and Minute Steak ( operate at a global level with two of the original founders continuing to manage the company. In 2011 STEAK became part of Dentsu, the World’s fifth largest marketing communications agency, with over 100 offices in 27 countries. The company’s range of services have expanded since it’s early days as a search agency to encompass integrated digital media and creative, but the focus remains the same: to deliver digital campaigns that generate a return on budgets, whether measured against sales targets or brand and engagement metrics.

Find out more

More from Save the Children

View all