Save the Children has unveiled a new video, featuring Ellie Goulding track ‘I know you care’ overlayed with images of children in Syria, to highlight the crisis in the country.
Steak is overseeing the planning and buying of online activity to support the campaign, including activity across Spotify, YouTube and 4th Screen.
Ollie Bishop, CEO at Steak, said: “As an agency, we are thrilled to do anything we can to help Save the Children’s efforts during the terrible events in Syria. We hope that the campaign gets the time and attention it deserves from the public and Save the Children can make a real difference to the devastation caused by what is happening.”
The #song4Syria video was unveiled today, with Ellie Goulding and Universal donating the track and all net profits to Save the Children.