Mornflake, the cereal makers, has unveiled the creative for a TV sponsorship campaign around the new series of Piers Morgan’s Life Stories.
The deal, brokered by Inspirational Inc and Media Clarity, has seen Mornflake branded 15, 10 and five second bumper credits for each of the 60 minute shows in the ITV1 primetime slot and their repeats, as well as five second bumper credits on ITV Player.
The pun-heavy creative, also developed by Inspirational Inc and The Gate films, has featured seven products from the Mornflake portfolio, each of which have been given characters that are interviewed in a replica of the Piers Morgan studio.
“Appearing on one of ITV’s flagship programmes was the ideal opportunity to showcase the Mornflake range to a wider audience,” explained Inspirational Inc founder and managing director Rupert Cade.
“The challenge to our creative team was to capture the diversity of Mornflake’s portfolio in limited time slots whilst maximizing impact and I am confident that we have achieved that.”
Piers Morgan’s Life Stories airs this Friday, 20 September, and runs for six weeks.