Strepsils rolls out £2.5m campaign with The X Factor
Strepsils is getting ready to roll out a £2.5m campaign next month, with focus on its Honey and Lemon variant.
The campaign is set to include a tie-up with The X Factor, which will see a winner and three friends receive tickets to the final of the show, with the ad to run on TV as well as utilising online, point of sale and social media.
Following the end of The X Factor element in mid-November, the campaign will also promote the benefits of Strepsils Extra Strength for severe sore throats.
The campaign looks to raise awareness of the Reckitt Benckiser brand and will focus on educating consumers about the benefits of Strepsils over sweets for effective sore throat relief.