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Mini Auction

Mini unveils auction where bidders use creative thinking, rather than cash, to get their hands on a car


By Ishbel Macleod, PR and social media consultant

September 19, 2013 | 2 min read

Mini has unveiled a new stage of its Not Normal campaign: an auction where bidders have to use their own creative thinking instead of cash.

A poll by Mini found that 77 per cent of Brits use ‘creative currency’ to fund purchases; with trading a DIY skill and leveraging a social media profile or creating a blog to gain cash in exchange for assets both techniques used.

The research also discovered that 30 per cent of Brits said they would love to use creative currency to get their hands on a new car.

Mini therefore decided to launch an auction where bidders offer their creative thinking, rather than cash, to get their hands on a car.

“Brits are now more willing than ever to put themselves out there and to deploy unique ways to get what they want,” Michelle Roberts, general manager for Mini brand communications said. “At Mini, we find this inventive spirit really inspiring and want to celebrate and showcase it through the auction.”

In August, Mini turned a car into a roller coaster as part of its global Not Normal campaign.

Mini Auction

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