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Advertising Pitch Perfect Pitching

McCann's director of strategic business development EMEA, John Wright, joins host of industry names booked for Brief Encounters pitching event

By Angela Haggerty | Reporter

September 19, 2013 | 3 min read

Director of strategic business development EMEA at McCann, John Wright, has been announced as a panel member at The Drum’s Brief Encounters pitching for new business event in November.

New business: The event takes place in London in November

The one-day event was created to address the challenges agencies face when pitching and joining Wright on the day to offer guidance and advice from agency-side will be Tom Ollerton, marketing director, We Are Social; Leah Katz, managing director, digital, at Edelman; James Gordon-MacIntosh, managing partner at Hope&Glory PR; Julian Pullan, president EMEA, Jack Morton Worldwide; Michael Islip, managing director at DigitasLBi; Miro Walker, CEO, Cognifide; Jonathan Sands, OBE chairman at Elmwood; and Natalie Mead, managing partner, new business and marketing at OMD UK.

Wright commented: “New business is the lifeblood of any agency, but in order to be successful at it there are several areas that need to be considered to get the best from your agency to win a pitch.

“One of the main areas that I focus on is building the right team from around the network to meet the needs of the business we’re pitching.

“People within our agencies are the reason we win or lose and are as much our ‘product’ as our creative work is, therefore choosing the right ones and getting the best from them is essential.”

Speaking at the event from client-side will be Sam Viollet, external agency and business manager at Central Marketing Organisation, Microsoft; Bryan Scott, marketing communications director, Metro; Rob Jones, group category manager, procurement, Talk Talk; Kristof Fahy, chief marketing officer at William Hill; and Claire Thomas, marketing and communications procurement manager, M&S.

Camilla Honey, managing director at JFDI and client-agency consultant Tina Fegent will also be speaking.

The event will feature sessions looking at how to optimise internal organisation to help win new business, what makes clients want to see agencies and what they’re really looking for, an in-depth look at the practice of pitching and a bonus session covering how agencies can get the most out of face-to-face communication with clients.

Brief Encounters takes place in partnership with the Recommended Agency Register (RAR) and MiNetwork at the Hallam Conference Centre in London on 7 November.

Places can be booked now on the website

Advertising Pitch Perfect Pitching

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McCann

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we are social

We are a global socially-led creative agency with unrivaled social media expertise.

With 1,300 people in 19 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas worth talking about.

We understand social behaviours within online communities, cultures and subcultures.

We help our clients reach the right people in a strategic, relevant and effective way.

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Edelman

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Hope&Glory

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Jack Morton

No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.

We're driven by the fact that the world's most successful brands deliver proof on their brand promise at every touchpoint. It's what inspires our team each day to help clients "Be extraordinary."

For over 80 years, we've strengthened the relationships between brands and the people who matter most to them through live, virtual, and hybrid experiences, brand acts, integrated campaigns, sponsorship marketing, employee experiences, exhibits and trade shows, digital transformation, healthcare marketing and broadcast design.

Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.

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DigitasLBi

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Cognifide

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Elmwood

Elmwood is the world’s most effective brand design consultancy. A bold statement, but true. We’ve won more Design Effectiveness Awards than anyone else in the history of the scheme, recognition of our work’s commercial success.Elmwood began as a small, local agency in 1977, and whilst we now have studios in Leeds, London, New York, Singapore, Hong Kong and Melbourne, we’re still very much independent.

We work right across the board from insight and strategy, to creative and design, and can tick off a long list of sectors including retail, government, sport, media, FMCG, B2B and more. Our joint ventures also mean we can offer specialist services in sustainability consulting, industrial design and environmental design.

So that’s Elmwood in a nutshell for you – there’s plenty more at elmwood.com

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