Account Round-Up: TSB, McCormick, KP Snacks, Cobra, Stewart Milne Homes, and Dr. Wolff

By Jennifer Faull | Deputy Editor

Starcom MediaVest Group

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TSB article

September 19, 2013 | 3 min read

Welcome to The Drum's weekly new business round-up, this week featuring; TSB, McCormick, KP Snacks, Cobra, Stewart Milne Homes, and Dr. Wolff.

Accounts under review: TSB, McCormick, Birds Eye

TSB's £30m media planning and buying account is up for grabs. A spin-off of the Lloyds Banking Group, where the account is held by MEC, the bank now operates independently and is looking for an agency to handle its media planning before entering IPO next year. Joint has been appointed to manage TSB's advertising and Havas EHS to handle direct marketing.

McCormick, owner of the Schwartz spice brand, has announced a review of its EMEA digital and media accounts. Starcom MediaVest has held the European account since 2008. A decision is expected by the end of this year.

Birds Eye is set to repitch its advertising and design accounts as the new chief executive of the Iglo-owned brand looks to overhaul the label.

Account wins: KP Snacks, Cobra, Nintendo, The Scottish Widows, Stewart Milne Homes,Scottish Rugby, Dr, Wolff, Dublin Clothing, Lomond Audi

KP Snacks has moved its £10m creative account from Publicis London to Beattie McGuinness Bungay. BMB beat Ingenuity, M&C Saatchi, Crispin Porter + Bogusky and Karmarama to win the advertising for the snacks brand. KP continues to search for a digital agency.

Cobra has named Karmarama as its lead creative agency after a competitive pitch process involving JWT London, VCCP, and CHI & Partners. An integrated campaign is expected early 2014.

Nintendo has announced that Interpublic Group’s Deutsch LA has joined its roster of creative agencies. The agency will lead digital and social media marketing across the brand’s video games, as well as helping to create traditional ads and work on the brand's e-commerce.

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TK Maxx has appointed Exponential for its first ever cross-platform ad campaign as it looks to increase the number of visits to its stores.

The Scottish Widows advertising account has gone to 101. It comes as the brand, owned by Lloyds Banking Group, plans a re-launch following a four-year hiatus.

Stewart Milne Homes has appointed Stripe Communications to manage its six-figure PR account across the company’s entire Scotland and North England portfolio.

Scottish Rugby has announced the appointment of MediaCom Edinburgh to handle its media planning and buying following a three-way pitch. Additionally, MediaCom Edinburgh has also won Velux's media planning and buying account, previously held by Carat.

German hair care manufacturer Dr. Wolff, owner of the Alpecin Caffeine Shampoo brand, has appointed Driven to launch its Plantur 39 shampoo brand in the UK.

Dublin Clothing has tasked Cogent Elliott with handling its strategic branding recommendations, a new brand identity and subsequent roll out of all marketing and sales materials globally including the USA, Australia and New Zealand; including online and offline communications.

Scottish car dealerships Lomond Audi and Taggarts have appointment Ardmore Advertising to deliver new advertising campaigns, design and media initiatives.

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BMB Group is an advisory and asset management platform for ruling families and Forbes 500 investors. In 2015 the firm refocused its business to provide capital and specialist advice exclusively for Forbes 500 families.

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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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