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By Ishbel Macleod | PR and social media consultant

September 17, 2013 | 2 min read

Smyths Toys Superstores has unveiled its first ad with TBWA\Manchester, as the brand looks to be seen as the ‘go to’ toy retailer in the run-up to Christmas.

The ad shows a group of toys make their way from the Smyths Toy Superstore to the door of a young child, with the strapline ‘Hey, let’s play!’ runs across all executions.

Fergus McCallum, chief executive of TBWA\Manchester, said: “The executions have a real sense of fun which we hope will entertain and delight our audiences, after all, that’s what Smyths Toys Superstores are all about. We believe that ‘Hey let’s play’, will truly capture the public’s imagination and have a positive impact on the brand.”

Dryden Geary, marketing manager for Smyths Toys Superstores, said that the ad helped “capture the essence of the Smyths Toys Superstores brand and bring it to life in an enchanting way”.

As well as running on TV, the campaign includes brand and tactical executions, sponsorship idents for ITV’s ‘You’ve Been Framed’ and ‘Big Star’s Little Star’, press, radio, outdoor, and point of sale materials.

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