Bing has unveiled a new logo as it looks to become more than ‘just a search engine on a web page’.
The new logo, revealed in a blog, was created to be simple, real and direct, and uses a customised version of the corporate Microsoft font Segoe.
The new Bing logo compared to the old logo (below)
Scott Erickson, senior director of brand and creative at Bing, said: “A logo alone doesn’t make a brand and Bing has been a colourful antidote to boring search pages for years. Bing has provided a new homepage image every single day since it was launched. Our tradition of showcasing inspiring and interesting photography will continue and full-colour, full-bleed imagery will remain a mainstay of our visual personality.”He added: “The new Bing identity is more than a new logo and colour palette - it’s a system of brand architecture that allows us to strategically and visually evolve Bing in line with our mission and our products. We didn’t set out to just provide data via blue links on the web. We set out to provide clarity, decisions and insights. Bing is no longer just a search engine on a web page. It’s a brand that combines search technology across products you use every day to help empower you with insights. It’s time we all stepped out of the confines of the search box to stop searching and start finding.”As well as the new logo, it was revealed that a set of graphic and motion graphic elements that will be used in communications. The company calls this ‘the Searchlight graphic’ as it uses the Bing symbol as ‘a prism of light and inspiration’.This comes shortly after both
Yahoo and
YouTube unveiled new logos. It has also been rumoured that Google is testing a new logo.
