Adobe commercial director Holger Mews to take up senior vice president of programmatic buying role at Adform
Adobe’s central and eastern Europe commercial director, Holger Mews, has been hired by advertising technology platform Adform, it has been announced.
Appointment: Holger Mews has joined Adform
Mews has been appointed senior vice president of programmatic buying, signalling the Danish company’s plans to strengthen its position throughout Europe. He brings more than 20 years’ experience in digital marketing to the role.
He will report to Adform CEO Gustav Mellentin, who said: “I am extremely pleased and proud to welcome Holger to the management team. Holger is an important industry figure and his joining Adform is a testament to Adform’s growing ambition in Europe.
“Holger will add increased momentum to our programmatic proposition and will help ensure we exceed our ambitious goals within this strategic focus area going forward.”
Prior to his time at Adobe, Mews had management roles at Efficient Fronties, DoubleClick and Gruner + Jahr.
Content created with:
Adform
Find out more
Adobe
Work management. Built for the enterprise. Connect, collaborate, and execute on complex workflows - from anywhere.
Find out more