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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Yahoo UK partners with Symantec to launch Tech for You – a news channel dedicated to online security

Yahoo UK has launched Tech for You , a new technology channel within Yahoo News, in partnership with Symantec.

The channel has been developed to provide users with content to help them navigate security concerns and online security threats. It features advice from technology journalists to help users protect themselves from cybercrime, and draws on the partnership with Symantec to deliver informative online security topics on Yahoo News.

Krane Jeffery, director, Yahoo Studio UK explained that the channel comes as part of a commitment to create content that hold value among today’s online users: “The new Tech For You channel provides informative content to users helping them avoid online security risks. We’re committed to developing creative and original content that is valuable to users and we’re excited to partner with Symantec to provide the Yahoo audience with industry advice regarding online security.”

“We are always looking for new ways to engage with consumers and help ensure that they are protected online,” added Shelagh McManus, consumer marketing UK and Ireland, Symantec. “The launch of the new technology channel on Yahoo News allows us to connect with an extensive audience through editorial and video content, and raises awareness of the need to protect personal identities and valuable data, showcasing suitable Norton products .”

On the channel, Yahoo will also provide links to the Norton product store with more details on security solutions and the opportunity to purchase and protect themselves against security risks.

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