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By Ishbel Macleod | PR and social media consultant

September 16, 2013 | 1 min read

Dating website MySingleFriend.com has unveiled its first TV ad, showing members of the public advertising their single friends to viewers.

Set to air from today, the ad shows seven wingmen and women pitching their single friends to potential daters, following a call out on its social media profiles for volunteers.

The advert was produced by collaboration between Hungry Man and a graphics team at El Carousel, and allows interested parties to contact the TV matchmakers and their single friends through the MySingleFriend site.

Television personality and founder of MySingleFriend, Sarah Beeny, said: “Nobody has ever ‘advertised’ a single friend on television before and we’re hugely excited to be taking our love of matchmaking to the small screen. We searched the country for the most dedicated and charming wingmen to star in our ad and the finished result is fantastic. You never know, one of their friends could find the love of their life.”

MNC handled media planning for the campaign.

Mysinglefriend.com Drum News UK

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