Mulberry and Topshop lead for pre London Fashion Week hype

Mulberry was crowned the most talked about designer ahead of London Fashion Week, with 59 per cent of comments about the brand mentioning its Wedgewood tea cup invites.

Tea time: @Wedgwood_UK miniature cup-and-saucer catwalk invite from @Mulberry_Editor #LFW pic.twitter.com/nlZq9F3poz

— The LFW Daily (@TheLFWDaily) September 11, 2013

The research, carried out by Media Measurement and Salesforce Radian6, discovered that before the event launched on Friday, 11 per cent of all posts shared excitement and pictures of innovative invites.It was found that Topshop Unique was the second most talked about brand, with conversations fuelled by the brand’s social media team.Manolo Blahnik was the most talked about of all the designers making their debut appearance at LFW, partially due to his statement that the catwalk would be scented with Jo Malone at a show designed to ‘delight all five senses’.Designers including Matthew Williamson, Daks, Whistles and Julien McDonald ran competitions to let fans win tickets to their shows, which led to eight per cent of all social conversations mentioning the word ‘competition’.