Ad of the Day: Guinness - Wheelchairs

This spot out of New York is a beautiful interpretation of the "made of more" strapline. A wheelchair-bound team play basketball on an indoor court. They're playing with total focus, and the camera captures their energy and intent with an outstanding lack of intrusion. It's not until the end that you realise the scenario isn't what you thought it was.

Agency: BBDO (New York)

Creative Director(s): David Lubars / Greg Hahn / Mike Smith / Dan Lucey / Chris Beresford-Hill / Tom Kraemer / Wil Boudreau TV Producer: Tricia Lentini Film Prod Co: Biscuit Filmworks

Director: Noam Murro

Producer: Emily Skinner

Executive Producer: Shawn Lacy

Dir of Photography: Simon Duggan

Post-Prod House: Absolute Post

Editing House: Work Post

Editor: Neil Smith

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