Specsavers and Penguin team up to let crime fans create #youdunnit novella through social media

By Ishbel Macleod | PR and social media consultant

Manning Gottlieb OMD


specsavers article

September 13, 2013 | 2 min read

Specsavers and Penguin are inviting crime thriller enthusiasts to help three authors create a novella through social media.

The #youdunnit partnership between Specsavers and Penguin will see crime fans contribute ideas through Facebook and Twitter including characters names and personalities, locations, crimes and other narrative details for bestselling writers Nicci French and Tim Weaver, and debut novelist Alistair Gunn.

In the end, there will be three original stories published with very different takes on the same source material, with the ebooks to be available from mid-October.

Dame Mary Perkins, founder of Specsavers, said: “As autumn creeps in there’s nothing I like more than curling up with a good book, the more bloodcurdling the better. How exciting to think that fellow enthusiasts and I could help create a new story. The authors we have lined up are some of the best crime thriller writers in the business. That combined with the collective imagination of everyone contributing ideas means we are expecting great things from this.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Penguin marketing manager Tim Broughton said the company was ‘delighted’ to be partnering with Specsavers, adding: “Three outstanding writing talents have been selected to contribute to the venture. It will be fascinating to see them apply their own individual writing styles to the narrative framework created by the crime fiction community online.”

Created and project managed by Manning Gottlieb OMD, the #youdunnit experience will launch on Monday 16 September.

Content created with:


Industry insights

View all
Add your own content +