Silvia Lagnado joins Sapient’s board of directors

“Silvia brings a global client perspective and a combination of sharp business acumen and brand insights that have contributed to creating some of the most powerful brands in the world. She will be an invaluable addition to the Board as Sapient continues to innovate at the intersection of business, marketing and technology and focuses on its global expansion strategy.”

Lagnado’s 27-year career has spanned the UK, USA, Brazil and Argentina where she has worked with brands including Knorr, Axe, and Grey Goose. During her time at Unilever, she led the development and launch of Dove’s landmark ‘Campaign for Real Beauty.’

Most recently, she held the position of chief marketing officer of Bacardi.

“I am thrilled to be joining the Board of Sapient, a company that has been an innovator throughout its entire history,” Lagnado said.

“The business of marketing is undergoing enormous change and Sapient has been and continues to be at the forefront of navigating that change. I look forward to contributing my expertise and sharing my international perspective as Sapient continues to expand globally and push the boundaries of the industries in which it operates.”

The appointment was effective 11 September.