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Silvia Lagnado joins Sapient’s board of directors


By Jennifer Faull | Deputy Editor

September 13, 2013 | 2 min read

Silvia Lagnado has been appointed to Sapient’s board of directors.

“Silvia is widely recognized as one of the most respected and forward-thinking global marketing executives in business today,” explained Alan Herrick, Sapient CEO and board co-chairman.

“Silvia brings a global client perspective and a combination of sharp business acumen and brand insights that have contributed to creating some of the most powerful brands in the world. She will be an invaluable addition to the Board as Sapient continues to innovate at the intersection of business, marketing and technology and focuses on its global expansion strategy.”

Lagnado’s 27-year career has spanned the UK, USA, Brazil and Argentina where she has worked with brands including Knorr, Axe, and Grey Goose. During her time at Unilever, she led the development and launch of Dove’s landmark ‘Campaign for Real Beauty.’

Most recently, she held the position of chief marketing officer of Bacardi.

“I am thrilled to be joining the Board of Sapient, a company that has been an innovator throughout its entire history,” Lagnado said.

“The business of marketing is undergoing enormous change and Sapient has been and continues to be at the forefront of navigating that change. I look forward to contributing my expertise and sharing my international perspective as Sapient continues to expand globally and push the boundaries of the industries in which it operates.”

The appointment was effective 11 September.

Appointments Drum News Marketing Services

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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