Viacom names NBC exec Chris Shaw as executive VP and managing director of advertising division

Viacom International Media Networks has appointed Chris Shaw as executive vice president, managing director, of its advertising sales division, Be Viacom.

Shaw has joined from NBC Universal International Television where he served as senior vice president, global head of advertising sales.

“Chris has broad experience managing international ad sales operations for large-scale multinational entertainment companies, and he’s also worked for some of the world’s biggest media and advertising agencies, plus one of the best known names in global talent management,” said VIMN’s president and CEO, Bob Bakish, to whom Shaw reports.

“He understands how to elicit the best results from sales teams working at the global and local levels, and is in tune with the demands and expectations of a wide range of clients. His unique mix of skills will help strengthen VIMN as the media partner of choice for brands looking to engage audiences around the world in this complex and fast-shifting environment.”

Effective 16 September, Shaw becomes responsible for growing advertising and sponsorship revenues across VIMN’s portfolio of brands and businesses, including MTV, Nickelodeon and Comedy Central, and across all platforms outside the US.

Based in London, he will also oversee VIMN’s country-specific local ad sales teams and will manage the Be Viacom international ad sales team in London, which has responsibility for multi-territory deals and key international accounts.