Grazia magazine has launched #Grazia360 to spotlight the world’s biggest fashion weeks.
The multi-platform campaign will look to showcase exclusive interviews, behind-the-scenes footage and social media takeovers from the world’s greatest designers.
The Fashion Week 360 channel will be split into different sections for each of the cities and one for the latest posts and will take a prime spot on the homepage. Digital ads on Grazia Daily will also promote the #Grazia360 content.
Susannah Frankel, fashion director at Grazia, said: “With our #Grazia360 campaign, our readers will get an exclusive insight into each of the fashion weeks.”
All content will be shared across Grazia’s various platforms including Instagram, YouTube and Twitter, using the hashtag #Grazia360, while a weekly Facebook campaign will look to drive traffic to the content and Pinterest will also run a designated 360 pinboard which will be promoted as part of their London Fashion Week coverage.