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Crystal Ski Holidays unveils new brand identity with SomeOne

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By Ishbel Macleod, PR and social media consultant

September 12, 2013 | 2 min read

Crystal Ski Holidays has today unveiled its new brand identity, which aims to promote ski holidays to a broader audience in a fun and engaging way.

The new branding for the ski holiday company, part of the Specialist Holidays Group (SHG) and TUI Travel PLC, was designed by SomeOne and features an illustrated mountain landscape by Max Longstaff.

The new identity looks to make it easier for people to see some of the many options and services available to Crystal customers.

Simon Cross, managing director at Crystal Ski Holidays, explained why the brand underwent a change: “The new work gives us the opportunity to communicate with our customers in a more fun, modern and open way, showing our expertise and the range of holiday experiences we can provide.”

Simon Manchipp, executive creative director and co-founder of SomeOne, added: “Crystal Ski Holidays has intelligently recognised the entire sector’s reluctance to change. Their new brand strategy sets out to make it easier, quicker and more rewarding for holiday makers to get the most out of their ski or snowboard trip. The new visual brand identity is a way of helping people navigate and make these choices at a glance.”

Digital magazines, video content and an optimised website are now being developed with the new approach.

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Content created with:

SomeOne

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