Rihanna River Island Drum News

Rihanna for River Island collection unveiled with Cake


By Ishbel Macleod | PR and social media consultant

September 11, 2013 | 1 min read

The latest Rihanna for River Island collection, for autumn/winter 2013, was unveiled last night at a pop up nightclub at the flagship store on Oxford Street.

The exclusive fan event, launched by Cake, showcased the latest Rihanna for River Island range designed by the star two days ahead of its global launch in stores around the UK.

Rihanna commented: “This collection is definitely really special to me. I think I got a lot of freedom and I got to put a lot more of myself into it. I had so much fun designing it for summer/spring that autumn was just – it was just balls out. We had fun and just went for it and did things we didn't get to do before, and that's why I'm excited. That's what's special about it – it's different, it's fresh.”

Five competition winners also won the once in a lifetime opportunity to be styled exclusively by Rihanna herself, as the star selected key pieces from the range for each fan to wear on the night.

Rihanna River Island Drum News

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