IMGLicensing has appointed Frank PR to launch the Playboy ‘Bunny Bootcamp’ workout which aims to offer UK women the chance to achieve the ‘bunny beautiful body’.
Frank PR client, GYMBOX, has developed the workout alongside IMG and will host it exclusively in its gyms this September before it is available for licensing elsewhere.
Frank PR’s brief was to create hype for the workout before its arrival and to aid in the recruitment of other gyms after GYMBOX’s exclusivity period.
Graham Goodkind, Frank PR CEO, said: "IMG is the world's best in licensing and Playboy is one of the world's most iconic brands, so we are very excited to be on this journey with them to launch the Playboy Bunny Bootcamp in the UK."
Matthew Primack, vice president of licensing at IMG, said: "We wanted to appoint an agency we felt understood what we are trying to achieve with the Playboy brand in the UK and specifically with the Playboy Bunny Bootcamp.
“We were impressed by Frank's passion and creative ideas and are thrilled to be working alongside the team for this exciting launch."
Frank PR, a consumer public relations firm with offices in Camden Town, London, Sydney, Australia, and New York, was founded in 2000 by CEO Graham Goodkind and MD Andrew Bloch.