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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Fifty Vita Coco liveried London Taxi cabs launched

The azure blue cab will be easily noticed

London Taxi Advertising has launched a fleet of 50 vehicles branded with drinks brand Vita Coco to reach the capital’s trendsetting and health-conscious public.

The full-livery advertising will remain in place for the next 12 months with the blue Vita Coco decals gaining wide exposure in the UK’s largest city.

A London Taxi Advertising spokesperson said that taxi advertising is a powerful method of projecting a brand, and the fully wrapped blue vehicles will offer an unavoidable platform for Vita Coco amongst a bustling major city.

Paul Tremarco, London Taxi Advertising sales director, said: “London Taxi Advertising are proud to showcase global beverage brand Vita Coco, and are excited to see their strong visual branding on the distinct taxi advertising format complimenting the city’s outdoor landscape.

“Full livery taxi advertising will amplify Vita Coco across the fast-paced capital, allowing them to infiltrate a perpetually busy urban population and reach out to consumers.”

The taxis will also enjoy prolonged dwell time due to congested traffic and heavily populated streets.

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