Casio Sheen partners with ITV2’s The Only Way is Essex
Casio Sheen is to sponsor the ITV reailty TV programme The Only Way is Essex.
Product placement: Keep an eye out for Casio Sheen watches on the show
The deal, negotiated by Vizeum for Casio Sheen, will include an integrated sponsorship package across broadcast, online and mobile platforms for the tenth season of the show.
Initial activity will give viewers the chance to win a styling session at Minnie’s Boutique shop in Essex, which regularly appears in the series. The unique competition will feature in store at H Samuel, within the upcoming H Samuel Christmas catalogue, as well as being pushed out through all of Casio Sheen’s online channels.
The series, which last year saw an average consolidated audience of 1.4 million viewers and a seven per cent share of the audience, will also showcase Casio Sheen products in contextually relevant places.
Tim Gould, head of marketing at Casio Sheen, said: “We are really excited about this opportunity to partner with The Only Way Is Essex.
“We have some great new timepieces which we can’t wait to show consumers, and with such high viewing figures this is a natural choice for our female collection.”
Bhavit Chandrani, controller of sponsorship sales ITV, said: “The Only Way is Essex has proven appeal and I am delighted we have secured Casio Sheen as our sponsor of the upcoming series as part of this fully integrated partnership, featuring both sponsorship and product placement.
“We look forward to working with them to activate a great cross platform partnership both on and off air.”
The tenth season of the show will feature ten episodes.
Content created with:
ITV
ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. We operate the largest commercial family of...
Find out more