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Tesco appoints Mason Williams for Mum Of The Year Awards 2014

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By Ishbel Macleod, PR and social media consultant

September 9, 2013 | 1 min read

Tesco has announced the appointment of brand agency Mason Williams to work on its Mum Of The Year Awards 2014.

The agency was reappointed following a creative presentation for the campaign.

Debbie Chernin, corporate marketing, at Tesco said: “Mason Williams impressed us with their abilities to deliver a first rate, targeted campaign that has mum at the heart of all communications. The Tesco Mum of the Year Awards is a unique event that recognises unsung heroes in the UK. Their work will tell the story of these inspirational women.”

The account will be led by managing director Rita Rowe and account director Joanne Greer, with support from manger Katie Burnett and executive Sarah Schofield.

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