BlueKai has announced the opening of a new London office along with the appointment of Zuzanna Gierlinska, as managing director, UK.
BlueKai’s extension overseas is a key objective heading into 2014 as the data management company looks to expand its core ‘big data for marketing’ solutions to better serve brands and marketers in Europe.
With the expansion comes the appointment of Gierlinska, which is effective immediately. In this new role, Gierlinska will be responsible for all strategic partnerships and Data Management Platform (DMP) business development efforts in Europe as well as overall management of all UK operations.
One of the first tasks she faces is to open a London office and hire an account and sales team.
“BlueKai is vitally engaged in growing our overall business and we’ve seen revenue grow by more than 9,000 per cent over the past four years,” said Omar Tawakol, CEO of BlueKai. “Our expansion into the international markets represents and reflects this momentum as we look to build on our US growth and tap into other marketers around the world with our industry leading data activation technology offerings.”
He added: “Zuzanna’s expertise in driving strategic partnerships with key partners will be instrumental as we accelerate our growth and break into new markets. I am confident that she will rapidly expand our first International office.”
Gierlinska most recently served as global agency director at Microsoft, having held roles at aQuantive, Yahoo, and Aol.