Ad of the Day: Tesco Mobile - Parents' Race

A busy mum literally conducts the people in her life in this Irish ad for Tesco Mobile. Her burden will be eased if she's on the advertised network because they are "in tune" with her world. If Tesco really are 'in tune', they'll be one step ahead of the choir of needy folk facing this woman - their deliberately horrible soundtrack would be enough to drive you to heroin, never mind Tesco Mobile.

Agency: Chemistry (Dublin)