Toy Story characters return in ad to promote Sky Broadband and spooky TV special
The cast of Toy Story has reunited to see the movie series characters such as Buzz Lightyear, Sheriff Woody and Jesse the Cowgirl, among others, feature in an ad to promote Sky Broadband and their one-off programme set to run on Sky Movies Disney.
The 30-minute TV special, entitled Toy Story of Terror, will air in the UK and Ireland next month, with the 50 second advert portraying the cast of characters unable to gain internet access due to the limits set by their current broadband provider.
Lyssa McGowan, director of Sky Broadband, described the campaign as “beautifully crafted“.
She added: "Following the explosion in the use of internet-connected devices in the home, more and more households find that they all want to get online at the same time. Sky Fibre provides the perfect solution, delivering a superfast service that meets the demands of busy homes.”
Created by WCRS, the advert premiered yesterday (6 September) and will be supported through print and posters in the run up to the premier of the programme in October.
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