Music app Shazam is celebrating hitting a 10 billion tag milestone after a user logged on to tag Lady Gaga’s latest single, Applause.
The landmark comes 11 years after the services launch in 2002, during which time the mobile app has grown to reach 70m users who now tag in excess of 100m songs, TV shows and ads a week.
This is a 150 per cent increase on the same time last year and comes as Shazam users now purchase $300m worth of digital music every year, thanks to the apps real world music identification feature – which links directly to stores selling the track.
Commenting on the statistic Shazam chief executive Rich Riley said: “It took ten years for the company to reach its first billion, ten months to reach its second billion and now, the company has seen user activity accelerate so rapidly that it only took two months to go from nine to ten billion Shazams.”
In the financial year ending 30 June 2012, Shazam reported revenues of £21.8m, although this led to a net loss of £3.3m.