Queen Latifah crowned as Pantene brand ambassador
US singer, actress and comedien Queen Latifah has been named by Procter & Gamble as its latest brand ambassador for its Pantene range of cosmetics products.
Supporting Pantene’s Truly Relaxed and Truly Natural Collections the singer will appear in the brands holistic marketing campaigns; including TV, print, in-store, digital, social media and PR with immediate effect.
Commenting on her appointment Latifah said: “Over the years I’ve learned to be versatile when it comes to beauty and hair. Hair is an extension of who you are. As black women, we express ourselves through our hair so we should have fun with it. But all women worry about keeping their hair healthy so they can enjoy it. I love that Pantene stands for health and that their products deliver on what they promise.”
Kevin Crociata, marketing director of North American hair care at Procter & Gamble, said: “Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work. We believe her strong, playful personality and passion for life resonates with women. Her honest and approachable attitude makes her a perfect addition to the Pantene family. Women really listen to her, her opinion matters.”
Latifah also fronts her own COVERGIRL cosmetics line and debuts in her own talk show, The Queen Latifah Show, this month.