Porta’s Twenty20 Media Vision and WFCA complete rebrand to TTMV after merge last year
Twenty20 Media Vision and WFCA have rebranded as TTMV, following their merger last year.
Marketing group Porta Communications revealed it was to buy former independent agency WFCA for £1.49m last summer, with the view to merging it with another of its agencies Twenty20 Media Vision.
The two agencies have now merged under the same branding and moved into the same offices, creating a one-stop shop for commercially focused creative services, spanning media planning and buying, creative, digital, planning and strategy, production, direct response and brand development.
TTMV will be led by CEO Bill Jones, the co-founder of MediaCom and former managing director of Twenty20.
Other senior management roles will be Andy Abbot as creative director, Simon Gardener as head of digital, Steve Sworder as head of media and Kate Robertson as head of new business.
TTMV has also bought design shop Summit Marketing and is in ongoing talks with other specialist marketing agencies regarding potential acquisitions.
Jones said: “Making clients’ budgets work harder is more important than ever before in this economic climate. So we’ve created a new agency for new times.
"We’re a team of media, creative and mar comms experts, all under one roof, who can draw on our collective knowledge and experience to create quality, ROI-focused work that works more efficiently and cost-effectively for clients.”
TTMV clients include retailers Wren Kitchens, Fat Face, and Budgens owner Londis, along with Musgrave, and money transfer company Western Union.
The combined billings of the new agency will are forecast to total £13m for 2013.