FMCG is the top community for shares on Facebook, while fashion leads for likes, research by Socialbakers has found.
It was found that for both likes and comments, fashion, auto and e-commerce led the way.
Socialbakers said: “Are your fans communicating with each other? We took a look at the volume of fan-to-fan interactions on brands’ Facebook Pages to assess the strength of their communities and see if they are truly social, or just communicating with the brands themselves.
“We at Socialbakers were curious to see which industries have the strongest fan communities on Facebook. We measured the total number of fan-to-fan interactions to determine just how they were engaging with each other on brands’ pages.”