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By Jennifer Faull, Deputy Editor

September 6, 2013 | 1 min read

HP has rolled out a new digital campaign aiming to show how simple it is to print from smartphones and tablets.

In total, 15 online ads have been created by BBDO New York each running with the idea of ‘HP’s Guide to Mobile Printing While…’

For example, one video, titled ‘HP's guide to mobile printing while trying something new’, shows a woman trying to exercise on a training machine, she then clicks the print button on her smartphone to print off a poster selling the exercise machine.

Other video titles include ‘HP’s guide to mobile printing while considering a trial separation’; ‘HP's guide to mobile printing while expressing yourself through rhythm’; ‘HP's guide to mobile printing in the middle of the night.’

Print HP Smartphone

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ddb New York

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