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Domino’s Pizza looks to promote greatness in its latest ad campaign

Domino’s Pizza has created a new campaign with iris worldwide, which looks to promote the nationwide rollout of the new branding across multiple channels including the franchise retail outlets and packaging.

Using the line ‘Greatness from Domino’s’, the 30 ad focuses on a Domino’s delivery driver and his mission to bring quality pizza to the people of UK and Republic of Ireland no matter what.

Simon Wallis, sales and marketing director at Domino’s Pizza, said: “I am delighted with this campaign execution. You are left in no doubt at all that Domino’s delivers Greatness. Our bold tone of voice is back. We know our customers won’t settle for ordinary and demand great so that is what we do.”

Featuring the theme tune of children’s classic ‘Champion The Wonder Horse’, the campaign is also set to run in cinemas.

Shaun McIlrath, executive creative director of iris said: “Domino’s is the UK’s best loved pizza. 'Greatness' is a reflection of the fact that it is number one because of its quality offering. Great ingredients, great choice, great value and great service, nationally – only Domino’s Pizza can deliver that.”

Media for the campaign was bought and planned by Domino’s Pizza longstanding media agency Arena.