Danone is launching its first e-coupon campaign, in partnership with Coupons.com, to enable yoghurt consumers to sign up for offers on the discount website.
Once registered on Coupons.com, users will be offered a selection of five vouchers to print at home, which entitles them to a £1 discount from Danone products.
Esme Rodger, Danone CRM manager, said: “We are looking forward to the launch of our new programme that will give us the chance to reward the loyal customers of our well-known brands.
“Integrating coupons within our eCRM activity enables us to reward our loyal customers directly and drive on-going product trial for all of our yogurt brands.”
Initially only one coupon was available, but a year-long eCRM couponing programme is offering customers discounts across the Danone brand.
Oliver Felstead, managing director of Coupons.com UK and Europe, said: “We are delighted to be working with Danone to support this activity and ensure their couponing programme is executed in a secure and trackable manner and enhances the overall campaign.
“By including print at home coupons in eCRM activities, brands such as Danone can encourage product trial across their extensive product yoghurt portfolio.”
Danone’s products include Activia, Shape, Actimel and Oykos and the scheme has already offered a free pot of Danio through the scheme.