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Catherine Gale joins The Brand Union as new UK & Ireland CEO as part of management boost


By Ishbel Macleod, PR and social media consultant

September 6, 2013 | 3 min read

The Brand Union has today announced the appointment of Catherine Gale as CEO for UK and Ireland, while Toby Southgate has been appointed CEO of The Brand Union Americas.

Catherine Gale: The Brand Union CEO for UK and Ireland

This comes as part of a series of moves, which also sees Tim Hill promoted to worldwide development director and Rob Scalea moving to the position of non-executive chairman.

Simon Bolton, Worldwide CEO of The Brand Union, commented: “We have an ambitious vision for our business and as our network continues to evolve at a rapid pace, this evolution continues to be driven by our people.

“Only by becoming a truly worldwide business, with a connected, horizontal office network at its heart, can we take the global perspective needed to meet the modern challenges and demands of our clients. These appointments reflect this shift as we further establish an enviable reputation within the marketplace.”

Gale, who joins from Saatchi + Saatchi Switzerland, will look to further connect and contribute to the full expanse of The Brand Union network through London, Dublin and the Digit partnership.

She said: “I’m incredibly excited to join The Brand Union’s global network. Toby has done an outstanding job here over the past two and a half years establishing an ambitious culture of change. I look forward to driving the agency forward into the future with our unique proposition and partnership with Digit.”

Southgate will be immediately tasked with further developing the region’s diverse offering at pace; and will look to lead regional expansion in both North American and Latin American markets alongside the worldwide leadership team.

He said: “Branding today is more scientific, strategic and considered than ever before. There is a need to evolve beyond the brief, to forge consultative, long-term partnerships with organisations not as an agency supplier, but a collaborative brand guardian. To meet this need requires true cross-channel capability, underpinned by a deep understanding of current and future technologies in order to draw these multiple disciplines together in new ways for new audiences.

“Currently no global brand consultancy has achieved such a capability on a worldwide scale. With our collaborative approach, a depth of talent and a network-first philosophy, there’s an opportunity for us to provide our clients with a unique perspective on these challenges.”

Southgate will begin his new role effective immediately, as will Hill. Gale will officially take up her post on 1 November.

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