Blast Radius and These Days Amsterdam, both part of Wunderman Brand Experience division, have merged under the name of Blast Radius Amsterdam.
The new agency offering has looked to combine the data driven focus and CRM background of These Days with the strategic thinking and online experience of Blast Radius.
Stefan Hawes (formerly general manager of Blast Radius) has been named CEO of the new operation. He will be supported by Leander van Altena, former general manager of These Days, who will take on the lead client relations role within the agency, and senior strategy director Simon Neate-Stidson who held the same role at Blast Radius.
“The new agency will combine local and international insight and experience, enabling us to widen the scope of work we undertake, both within the Netherlands and at a global level. This will further drive the agency forward and boost our client offering," said van Altena.
“Blast Radius and These Days each have strong reputations for building businesses, as well as brands, through strategic, creative work. At the same time, we both had various areas of complementary skills and capabilities,” said Hawes. “For example, These Days is a data and insights driven agency, with experience of developing strong CRM initiatives. Blast Radius has depth in digital strategy, content, creating innovative online experiences and platform development. As a result, it only made sense to bring these two groups together to create a single entity that is even better equipped to compete and succeed in today's challenging agency market.”
The current client roster of the new agency includes Michelin, Ford, Nikon, P&G, Microsoft and Vodafone.