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David Beckham Sky Smartphone

The Ashes and football deadline day see Sky Sports break multiplatform records

By Simon Kay

September 6, 2013 | 3 min read

Sky has reported record numbers of sports fans engaged with Sky Sports’ streaming and web services using phones, tablets and PCs this summer.

Figures: Sky Sports recorded record numbers this summer

The Sky Sports News app clocked over 3 million unique users on Android and iOS, while the Sky Sports Football Score Centre saw four million unique users across Blackberry and Android.

Additionally, the hashtag ‘#SkyDeadlineDay’, was used on Twitter 146,000 times while ‘@SkySportsNews’ had 194,000 mentions, with England’s reclamation of the Ashes and the football transfer deadline excitement mainly responsible for the spike in app use.

There were over 16 million Sky Go views for the Ashes channel whereas transfer deadline day recorded over 3.2 million unique user visits to skysports.com. Daily unique users for Sky Sports Mobile services reached 3.7 million with an additional half a million iPad users.

David Gibbs, director of Sky Sports Digital, said: “2013 sees Sky Sports’ best year of sport yet, with a greater breadth and depth of sport than ever before. We see a huge appetite from our customers to watch and get closer to the biggest sporting events via their digital devices - whether that’s their iPad at home, or desktop PC at work.

“As a result, we continue to develop our award-winning range of mobile TV services and apps to deliver our customers the Sky Sports experience - wherever they happen to be.”

More than 30 million people view Sky content each week and around 40 per cent of all homes receive services from the broadcaster.

Sky Sports is currently battling the newly-launched BT Sport for viewers and recently released a David Beckham ad promoting cross-platform viewing.

David Beckham Sky Smartphone

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Sky Digital Media

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