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Unilever expands TRESemmé hair care range with JDO

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By Ishbel Macleod, PR and social media consultant

September 5, 2013 | 2 min read

Unilever is working with JDO Brand Design and Innovation in order to expand the TRESemmé hair care portfolio to include a new range of premium oil treatments.

Tim Jebb, principal and founder of JDO, said: “We were tasked with taking the existing TRESemmé brand equities and creating a beautiful range of packs for the new oils, whilst building on the salon aspect of the brand. We wanted to use the contrast of the black gloss TRESemmé brand colourway with the rich gold of the product to help create a dramatic yet simple design. A single luxurious droplet device on the carton refines the look and feel of the pack and reflects the professional credentials of the brand.”

The new oil Elixir range consists of two variants, one for all hair types and one for coloured hair.

Anna Minnis, global brand development manager at Unilever, said: “We identified an opportunity in the market with the rise in popularity of hair oil treatments. We wanted to tap into this market and provide consumers with salon quality products through the Tresemmé brand. JDO have created a premium range of packs to enable us to do this.”

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Brand & Packaging Design Agency | Specialising in Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity.

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