Mornflake announced as sponsor of Piers Morgan’s Life Stories on ITV
Mornflake has today been announced as the sponsor of Piers Morgan’s Life Stories on ITV, in a deal negotiated by ITV Commercial, Inspirational Inc and Media Clarity.
The promotion is part of a part of a £1m investment in the cereal brand, and will include Mornflake branded bumper credits for each of the 60 minute episodes shown in ITV’s primetime slot as well as catch up on ITV Player.
Richard Jones, marketing manager at Mornflake, said: “Mornflake brand retail value has increased by over a third in the last year alone and we see the sponsorship of Piers Morgan’s Life Stories as just the right opportunity to showcase the brand to a wider audience and build on that growth.”
Paul Quayle, sponsorship manager at ITV, added: “We are delighted that Mornflake have chosen to be the sponsors of Piers Morgan’s Life Stories. We believe the series is an ideal vehicle to help Mornflake grow and develop their brand, and look forward to working with them to activate the partnership.”
Piers Morgan’s Life Stories is set to run for six weeks.
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