Manchester City FC announces LG as official digital display partner
LG will provide display technologies for Manchester City FC after being signed up as the club’s official digital display partner in a two-year deal.
Deal: LG is Manchester City's digital display partner
The news comes after more than 360 digital LED screens were installed by LG in the Etihad Stadium’s premium suites, hospitality boxes and fan concourses ahead of the new football season kick-off.
The deal will allow LG to use the club’s players and crest in advertising, packaging and point-of-sale materials and the brand will benefit from advertising in the match day programme.
Tom Glick, chief commercial and operating officer for Manchester City FC, said: “The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG.
“More enhancements for our fans are planned for the coming months and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.”
LG has provided over 320 flat-screens for the club’s City Football Academy, due to open next summer.
In other digital developments, the club announced in May that stadium Wi-Fi would be rolled out after similar moves from other major clubs including Liverpool.
