Capital FM owner Global Radio has appointed Seven Dials to handle PR relations.
The agency will be responsible for corporate and consumer relations alongside Global’s in-house team for stations including Captial FM, Heart, Classic FM, LBC, Xfm, Choice FM and Gold.
Stephen Miron, group CEO of Global, said: “As a business that is growing and developing every year, we are keen to tell the Global story to a bigger audience.
“We were looking for an agency partner that speaks the same language as us and we found that in Seven Dials.”
Seven Dials boss Simon Kelner added: “Every day, Global’s stations produce high-quality content and our job is to maximise the impact and reach of this content, further cementing the bond between listener and station.”
Global pulls in around 20 million listeners a week, according to Rajar figures.