Beats by Dre launches two new integrated campaigns from R/GA
Beats by Dre has launched two integrated campaigns from agency of record, R/GA.
The Pills is an animated series of TV, and web films starring Beats by Dre’s portable wireless speakers as Pills. It features comedian Chris Rock, rapper Eminem, and Chappele Show co-writer Neil Brennan as well as other surprise guests.
Appearing on TV, in print and as an episodic series online, it officially launched during the ad breaks in the US at the VMA's. It will be rolled out on multiple platforms across five countries this year.
Its second campaign, the Campaign of Destruction for its In-Ear headphone line, has starred world tennis pro Serena Williams, and rapper 2 Chainz.
In the spots they are seen to literally destroy cheap generic headphones.
Both campaigns were a collaborative effort between R/GA’s London and LA offices.
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