Barclays Drum News UK

Barclays Retail Bank launches nationwide brand campaign for ‘Your Bank’


By Jennifer Faull | Deputy Editor

September 5, 2013 | 2 min read

Barclays Retail Bank has launched a new initiative, ‘Your Bank’, with a nationwide brand campaign from BBH.

‘Your Bank’ is an online hub that provides a space to submit and share ideas for improving Barclays banking services, accessibility and tools.

The ear-themed campaign kicks off on 9 September with above-the-line executions in print, outdoor and digital formats with the aim of driving engagement. Five key creative concepts – led with a question, will play out – including: Your Bank. How can we save you time and not waste your time?; Your branch. What would you change about yours?; Your online banking. What drives you nuts?; Your Bank. What stops it being accessible to everyone?; Mobile banking. Shouldn’t it be a no brainer?

Each will carry the call to action: ‘Share your ideas and help us build Your Bank at .

Sara Bennison, marketing director at Barclays Retail, explained: “The Your Bank platform represents a very public commitment to listening to our customers and showing how we are going to act on changes big and small which can make their lives easier.

“The campaign which takes the platform from beta to full launch has a bold visual approach to demonstrate listening and is unafraid to ask provocative questions to demonstrate we really do want to hear.”

Media planning and buying has been handled by Maxus, digital and social media by DARE, film content by Red Bee Media and PR by the Fishburn Hedges.

Barclays Drum News UK

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.

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