Spotify has partnered with UniDays, a student verification platform used by retailers like Asos, Topshop and Apple, to help promote the music streaming service’s 50 per cent discount to students.
This new partnership forms part of the brand’s wider student marketing campaign to reach 18-24 year olds.
UniDays now manages access to student-specific pricing of Spotify’s Premium. The new partnership will be promoted by Spotify through its social media channels, newsletter and targeted ads across major UK cities as well as a student ambassador program to get students spreading the word across university campuses.
UniDays will market the offer to its active user base via web, mobile, app and social media channels, plus its growing UK email database of over one million UK students.
Retailers using the platform typically see a 30-50 per cent uplift in student customer acquisition.
Nikki Lambert, European marketing director, Spotify said: “Students today are more financially challenged than ever before, but music remains as important as ever. Many UK students are regular users of our free service and we want the richest Spotify experience to be accessible to everyone, so we’ve partnered with UniDays to offer UK students Spotify Premium for half price in an instant through its verification platform.
“This partnership supports our ongoing efforts to bring students a legal, best in class music offering.”