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By Ishbel Macleod | PR and social media consultant

September 4, 2013 | 2 min read

Plusnet is today rolling out two new adverts, Making a Stand and Juiced, starring familiar front-man Joe.

The ads saw the Plusnet marketing team work alongside Karmarama to script the ads, which were produced by Kream.

Nick Rawlings, commercial and marketing director at Plusnet, said: "From previous campaigns we know that the character of Joe is a fantastic spokesperson for the brand and we are sure that, through these adverts, people will be encouraged to demand a better deal for their home phone and broadband provider - an area when Plusnet can excel.

"Running the two ads simultaneously enables us to communicate both our exceptional service and the great deals we currently have."

The first ad, Making a Stand, is based around customer satisfaction, while Juiced looks at setting more for your money.

Seth Townsend, director of Making a Stand, explained: "Making a Stand is a rallying cry, in the new advert we wanted to show the people's champion character leading a march with people from all walks of life. This ad was an opportunity to build on Plusnet's previous campaigns by elevating Joe as the no-nonsense hero.

"With Joe as focal character we are able to lead an energetic march as momentum builds from spilt soup in a restaurant, to the celebratory end-scene on top of a skyscraper."

Both ads will run until 12 November.

Plusnet Drum News UK

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Karmarama

Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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