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By Ishbel Macleod, PR and social media consultant

September 4, 2013 | 2 min read

Plusnet is today rolling out two new adverts, Making a Stand and Juiced, starring familiar front-man Joe.

The ads saw the Plusnet marketing team work alongside Karmarama to script the ads, which were produced by Kream.

Nick Rawlings, commercial and marketing director at Plusnet, said: "From previous campaigns we know that the character of Joe is a fantastic spokesperson for the brand and we are sure that, through these adverts, people will be encouraged to demand a better deal for their home phone and broadband provider - an area when Plusnet can excel.

"Running the two ads simultaneously enables us to communicate both our exceptional service and the great deals we currently have."

The first ad, Making a Stand, is based around customer satisfaction, while Juiced looks at setting more for your money.

Seth Townsend, director of Making a Stand, explained: "Making a Stand is a rallying cry, in the new advert we wanted to show the people's champion character leading a march with people from all walks of life. This ad was an opportunity to build on Plusnet's previous campaigns by elevating Joe as the no-nonsense hero.

"With Joe as focal character we are able to lead an energetic march as momentum builds from spilt soup in a restaurant, to the celebratory end-scene on top of a skyscraper."

Both ads will run until 12 November.


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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...

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