Marketing Weak: HTC - Hipster Troll Carwash

This ad does what we thought impossible: it makes Robert Downey JR look like a total twit. What on earth is HTC thinking? Hipster Trolls? Why associate a bad internet habit with your brand? What's with the car wash? If they're trying to address the idea that HTC doesn't mean anything to anyone - why suggest that it could mean anything?