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Packaging Design Whisky Rebrand

The Irishman Whiskey reveals rebrand from Breeze Creative

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By Jennifer Faull, Deputy Editor

September 4, 2013 | 1 min read

The Irishman Whiskey has undergone a rebrand led by Craig Mackinlay of Breeze Creative.

With the objective of honing in and refining the brand, a new brand identity and packaging was created.

The message of ‘making it personal’ became central to the brand positioning and the new packaging features a portrait of Bernard Walsh ‘The Irishman’ on the label, aiming to reflect the quality of the brand.

The new branding was launched at Vinexpo in June.

Packaging Design Whisky Rebrand

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