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Packaging Design Whisky Rebrand

The Irishman Whiskey reveals rebrand from Breeze Creative


By Jennifer Faull, Deputy Editor

September 4, 2013 | 1 min read

The Irishman Whiskey has undergone a rebrand led by Craig Mackinlay of Breeze Creative.

With the objective of honing in and refining the brand, a new brand identity and packaging was created.

The message of ‘making it personal’ became central to the brand positioning and the new packaging features a portrait of Bernard Walsh ‘The Irishman’ on the label, aiming to reflect the quality of the brand.

The new branding was launched at Vinexpo in June.

Packaging Design Whisky Rebrand

Content created with:

Breeze Creative Design Consultants


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