Hovis is set to promote its Best of Both product range as children go back to school with an outdoor campaign created by JWT.
There are three versions of the creative from JWT featuring children - a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the children’s naughty and nice sides while eating Best of Both, the only branded half and half loaf to use no artificial preservatives.
The creative is accompanied the strapline “Now tastes even better”, reflecting the new loaf formulation and the wheatgerm goodness in the loaves.
Matt Hunt, brand director at Hovis, said: “The Best of Both range, with its no artificial preservatives and added wheatgerm goodness, will be the focus of this OOH campaign. This also ties in with the Back to School season – the perfect opportunity to showcase our products to mums when it comes to getting kids to eat and enjoy something that’s a little bit healthier.”
This comes as Hovis refreshes its packaging designs across its entire range of products in all stockists, including a reinforced loaf-shaped logo and clearer packaging wraps.
The 6-sheet POS posters will appear nationwide.