Odeon unveils new website to improve user experience

Odeon has unveiled a new website, designed and built in partnership with Amaze and Krankikom, as the cinema group looks to make the site simpler with improved user experience.

Users of the new site will benefit from customised experiences, including the ability to watch enhanced trailers on a newly designed player which, inspired by the immersive quality of cinema, is now much larger and wider.

Commercial director of Odeon, Andy Edge, said: “We wanted to create a platform which replicated the immersive experience of visiting an Odeon cinema, and we think that the improved functionality and enhanced features and interactivity of the new website deliver just that.”

The website has also been designed to allow for optimal browsing on smart phones and tablets with a new long page design and with all website functions fully compatible for mobile devices.

Natalie Gross, CEO of Amaze, said: “We wanted to help build a site that would break out of the current industry mould and really reflect the unique Odeon cinema experience. In embarking on this journey towards a single brand experience, we’ve spent time redeveloping all aspects of the site in partnership with Odeon – covering everything from detailed research of emotive design across digital innovators to the impressive development and build with Krankikom.”

The site will also now include a ‘buzz’ rating function, which allows users to share their level of anticipation and excitement for upcoming films.

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